Privacy Policy
This privacy policy sets out what information Flooring Factory Outlet collects from you when you use our website.
We collect certain personal data when you interact with us, such as when you submit an inquiry through our contact form or consent to our use of analytics and advertising cookies. Flooring Factory Outlet is committed to ensuring that your privacy is protected and we operate in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
We may change this policy at any time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.
What We Collect
When you use this website, we may collect:
- Information you provide voluntarily: Your name, email address, and any other details you provide when submitting a contact form.
- Technical and tracking data: IP addresses, browser types, and tracking identifiers collected via cookies and tracking pixels (such as the Facebook Pixel and Google Analytics) when you interact with our site.
How We Use Your Information
We use your information for the following purposes:
- To respond to your inquiries: When you contact us via our website forms.
- To improve our website: Analysing web traffic to tailor our site to customer needs.
- To deliver and measure advertising: Using tracking pixels to deliver relevant advertisements to you on platforms like Facebook and Google, and to measure the success of our marketing campaigns.
Third-Party Analytics and Advertising: We use third-party services, including Google Ads and Google Analytics, to help us understand website traffic and deliver relevant advertising. For full details on how Google collects and uses data when you use our website, please review their privacy and safety policy here: https://business.safety.google/privacy/
We also use the Facebook Pixel on our website. This tool allows us to understand and track the actions visitors take on our site so we can measure the effectiveness of our Facebook advertising and show you relevant ads.
Who We Share Your Data With
We will never sell your personal information. However, to operate our website and marketing efforts effectively, we securely share necessary data with trusted third-party service providers, including:
- Website hosting and security providers: Such as Cloudflare, to keep our website safe, stable, and fully functional.
- Analytics and advertising partners: Such as Google and Facebook, to help us understand our audience and deliver relevant ads.
Data Retention
We only keep your personal information for as long as necessary to fulfil the purposes we collected it for. Inquiries submitted via our contact forms are retained only for as long as it takes to resolve your query and maintain a standard record of communication. Data collected via analytics and advertising cookies is retained in accordance with the policies of the respective providers (e.g., Google and Facebook).
Security
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Controlling Your Information (Your Rights)
Under the UK GDPR, you have the right to:
- Request a copy of the personal data we hold about you.
- Ask us to correct any inaccurate or incomplete information.
- Ask us to delete your personal data.
- Withdraw your consent at any time for cookies, analytics, and advertising tracking.
To exercise any of these rights, please email us at sales@flooringfactoryoutlet.co.uk or write to us at: 66 Purley Way, Croydon CR0 3JP.
If you are unhappy with how we have handled your data, you also have the right to complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk.
Use of cookies
A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
List of cookies we collect
The following lists detail the cookies used on our website, categorised by their primary purpose.
1. Strictly Necessary & Essential Cookies
These cookies are essential for the website to function properly, ensuring basic features like security, network management, and accessibility. The website cannot function properly without these cookies.
__cfblb- Provider: Cloudflare
- Purpose: Used to balance traffic across multiple servers to optimise website performance and ensure stability.
wp-settings-1&wp-settings-time-1- Provider: WordPress
- Purpose: Used to customise your view of the admin interface, and possibly also the main site interface, if you are a logged-in user.
2. Analytics & Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.
_ga,_ga_[hash](e.g.,_ga_WKL6108QVS),_gid, &_gat_[hash]- Provider: Google Analytics
- Purpose: Used to distinguish users, throttle request rates, and track user behaviour across the site to generate statistical data on how the visitor uses the website.
_fbp- Provider: Facebook
- Purpose: Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers and track conversions.
pys_start_session,pys_session_limit,pys_first_visit,pys_landing_page,last_pys_landing_page,pysTrafficSource,last_pysTrafficSource- Provider: PixelYourSite
- Purpose: A suite of cookies set by the PixelYourSite plugin to manage analytical services and tracking pixels. They are used to record session durations, identify whether a user is a first-time visitor, and track the initial and most recent traffic sources and landing pages to measure marketing performance.
3. Functional & Tracking Cookies
These cookies enable the website to provide enhanced functionality and personalisation, or track specific user interactions like form submissions.
_wpfuuid- Provider: WPForms
- Purpose: Used to track user interactions with forms on the website, often to prevent duplicate submissions or to connect form entries to a specific user session.
pys_advanced_form_data- Provider: PixelYourSite
- Purpose: Allows the plugin to track WordPress form submissions according to its settings to improve the performance of marketing API events.
iop_webp_support- Provider: Image Optimisation Plugin
- Purpose: Used to determine if the visitor’s browser supports the WebP image format, allowing the server to deliver appropriately formatted and optimised images to improve loading times.